Chapter 1, Excerpt 1
Processed food manufacturers have manipulated us all along. They are in it for the almighty dollar, not your beautiful little munchkin’s health. “Experts suggest that until the age of eight or nine, kids aren’t good at distinguishing the persuasive promotional efforts of advertisements from reality, nor are they adequately equipped to evaluate commercial claims.”3 We need to realize that advertisers already know this. Why do you think kids’ meals come with toys? I don’t put a new toy out for dinner. Do you? And this bribery works. “In a 2007 study, preschool children reported that food in McDonald’s wrappers tasted better than the same food in plain wrappers, suggesting that branding can even trump sensory input.”2 What the heck? Commercials and advertisements convince our kids what to want and tell us what is good for our families, and we have trusted them. These foods being sold to us as fast, healthy, and easy are anything but beneficial in the long run. This is where the problem begins.
Chapter 1, Excerpt 2
Essentially, the choice of what to feed our children comes down to us, the parents. Our kids will grow up with the same eating habits that we have. Monkey see; monkey do. Our nation is in trouble, and our kids need us. Currently, “only 2 percent of school age kids eat the recommended servings of all five major food groups.”2 So what are our children eating instead? Frosted cereals, pop tarts,processed chicken nuggets, frozen dinners, soda, supposed sports drinks and sugar laden fruit juices . We are raising the first generation that will not live longer than their parents because of obesity,diabetes, and heart disease. The Centers for Disease Control reported in February 2012 that 12.5 million kids age two to nineteen are obese in the United States. Sixty percent of overweight five- to ten-year-olds show signs of cardiovascular disease.5 I don’t know about you, but that seems horribly wrong to me. We have to realize that what we eat has a direct effect on our health. If we eat poorly, our health is poor.
Bibliography References in Excerpts
2. Kalafa, Amy. Lunch Wars: How to Start a School Food Revolution and Win the Battle for Our Children’s Health. New York: Jeremy P. Tacher/Penguin, 2011.
3. Jana, Laura A., and Jennifer Shu. Food Fights: Winning the Nutritional Challenges of Parenthood Armed with Insight, Humor and a Bottle of Ketchup. Washington, CD: American Academy of Pediatrics, 2008.
5. Sears, William. The NDD Book: How Nutrition Deficit Disorder Affects Your Child’s Learning, Behavior, and Health, and What You Can Do About it—without Drugs. New York: Little, Brown, 2009.